During the last year, CSE has found success with local advertising and marketing, including social media promotions that had previously been overlooked or been under utilized. While our services have primarily been targeted to corporate or large scale events, over the years our popuprinks have also appealed to community activities, schools and collegiate events, along with smaller often private events. With the changes in the economy, CSE looked to the mass market to fill the void left by the temporary suspension of large scale events. To cater to smaller, private affairs, CSE targeted individual sales via social media outlets, and utilized mass market techniques to find success among a large target group seeking moderated priced activity packages that offered the illusion of a grand spectacle event. Nothing says spectacle like telling your friends you had a skating party in your backyard, for a party, or just to celebrate a NHL hockey night, or a private skating night in the park. Thanks to the reach of social media marketing platforms, and co-operative advertising partnerships, CSE has found new customers, and grown an new local market, that it may have otherwise continued to overlook.
As a young skater the idea of private ice was reserved for only the most dedicated skaters, the top talent, or a VIP opportunity to work with an elite coach in an exclusive environment. In any case it meant you were special, important, and you had in some way 'arrived'. Today, private ice , has become a symptom of distancing efforts of a public health crisis, and somehow become an inconvenience, instead of being viewed as the exclusive VIP experience it always has been. Even some luxury hotels have reserved our services to create private patio skating rinks for their guests to enjoy, free from the intrusion of the general public. Therefore, if you ever have the chance to frequent a skating rink with competitive skaters in training, inquire as to the number of skaters who have ever enjoyed the luxury of private ice with their coaches, or guest coaches. Ask them why they need it, what they prefer, and why. Certainly you will get a variety of answers, and preferences, however one thing will be true; Private ice is a luxury. Private skating, and private ice , addresses the need to maintain adequate physical distancing during a public health pandemic, while continuing to offer skating opportunities, and focus on delivering a memorable VIP guest experience . The management of such activities keeps all members of the operations organization safe, and minimizes excess public contact, as private access is more easily managed by online methods, and can be facilitated by a smaller team.
Recently, Chill posted a TikTok version of a recent video and asked the question, “How does skating make you feel?” The question apples to both participants AND spectators since ice skating (figure skating) is one of the most popular spectator winter sports (if not THE most).
The most popular answers are freedom, strength, power, grace, like one can fly, and pure happiness. We invited replies to add to this list as research to confirm what we already know. Skating, or watching skating releases powerful endorphins in the brain. Know as the body’s natural ‘feel good‘ chemical, the result is a pleasure feeling or sense of euphoria. Anything that produces this kind of response in a healthy way draws attention and is in demand.
Therefore it’s unlikely that an activity that uplifts audiences and participants, and produces such positive effects, will be held back for long. We welcome feedback from fans who’d like to contribute their descriptive words to our question. “How does skating make you feel?“ and add, “How long can you go without it?”