What began as a ripple a few years ago has swelled into a wave! Across the nation the skating public is trading in the traditional blades of ice skating, for the light up wheels of roller skating. Perhaps it's the nostalgia, maybe it's the challenge, but it's most definitely because it's fun. It was that retro vibe featuring the traditional boots and quad wheels that the public was craving, along with the demand for anything retro, that sparked a new direction for Chill Entertainment.
We worked very hard over the past few years to modify our inventory to accommodate roller events, and continue to develop our product and services to deliver on our guests' expectations. Today, almost 25% of all of our events are roller skating and we expect this ratio to increase as we continue to make design modifications. Maybe it's the retro style, the disco lighting, or excitement of roller derby and memories of Studio54, but adding roller skating events has helped to enhance our Chill brand, and offered a shot of excitement into the company as we embark on our 10th season.