About the Role
The Social Media Coordinator is responsible for creating and publishing content on all social media platforms, including Facebook, Twitter, TikTok and Instagram, to grow an audience, build brand awareness, and ultimately, boost sales.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned as required.
Developing social media content plans that are consistent with the company’s brand identity.
Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
Managing a high volume of daily social media posts.
Communicating with social media followers, including responding to queries in a timely manner.
Developing and managing social influencer programs and attending social influencer events.
Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
Preparing monthly reports on social media marketing efforts.
Suggesting recommendations to adjust the social media marketing strategy for optimal results.
Staying up to date on best practices and emerging trends in social media.
Performing other duties when needed.
QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Bachelor’s degree in journalism, communications, marketing, or a related field.
3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
Experience using various analytics software.
Working knowledge of HTML and CSS.
Multi-tasking and time-management skills, with the ability to prioritize tasks.
Ability to work in a fast-paced, high-pressure environment.